When André approached us back in January to create with him a new custom kit for his charity activations around ALS research, we jumped on the opportunity. It’s always important for us to support our pro riders and their special projects, especially when it’s such a great cause. Last year we worked with Alex Dowsett on his 'Llittle Bleeders’ kit and this year we are proud to present the brand new “FIGHT ALS COLLECTION”.
ALS (Amyotrophic Lateral Sclerosis or Lou Gehrig's Disease) is a progressive nervous system disease that affects nerve cells in the brain and spinal cord, causing loss of muscle control with life expectancy of people affected by it of 2-5 years. Helping out with advancing the research to fight against ALS is close to Andre's heart as his mother has been diagnosed with this incurable disease.
To launch this new collection we’ve teamed up with Strava to try to collectively Ride Around the World on June 3, (World Bicycle Day).
“For the past few years I have been raising awareness to support the much needed research for ALS (Lou Gehrig’s Disease). There is still no cure for this deadly disease. And like COVID 19, this disease knows no borders. Every person diagnosed is in the high risk group during this pandemic. During our mission on June 3 we want to make a big impact in worldwide awareness of ALS (Lou Gehrig’s Disease). Get on your bikes, share snapshots on social media and even show the world how many kilometres you have done.”
The kit design takes its main inspiration from the gorilla logo that we all know as Greipel’s, offering two colour ways to choose from.
Finest quality stretch fabrics perfectly wrap the rider's body ensuring exceptional fit and ergonomics. Wide elasticated bands on bottom of the sleeves eliminate pressure points around arms and improve aerodynamics. Mesh panels on sides of the garment and under the arms ensure high breathability and superior moisture management during intensive activity and reflective elements help to improve visibility in low light conditions.
Superb comfort and fit were achieved by close cooperation with pro riders and endless hours of testing at the highest level of racing. With the use of flat lock stitching, 5 panel construction and 4-way elastic fabric, we were able to optimise ergonomics and moisture management for the ultimate performance.
As racing in the pro peloton requires riders to spend long days in the saddle, Katusha designers worked tirelessly to develop the chamois ensuring perfect ergonomics and all-day comfort through dual-density seamless microfibre construction with vibration dumping technology.
15% of all sales go to ALS research charity. You can read more about it on André's website.
“A few weeks ago we had this idea and I felt a tingling sensation in my stomach. We talked about the idea in the family, with friends, the ISN team and partners. It quickly became clear to us that we have to do this because the bicycle is a very special and connecting invention. Thanks to the team at Katusha and also to all Strava users worldwide and to Paul, representative of the Strava team. We all have a common goal, we want to make a difference. The campaign still has a lot of potential and therefore the World Bike Day is on June 3 and the following 4 days a big appointment in my calendar!”
Join us on June 3 and support the mission, get snapping on social and help raise awareness!
Shop the collection here.
#CyclistsUniteTheWorld #WorldBicycleDay2020 #FightAgainstALS #Covid19